Enterprise Level Paid Media
Enterprise Level Paid Media
PPC Digital Marketing Analyst
Job Description & Company Overview
Employment Highlights
Title: PPC Digital Marketing Analyst
Employment Status: Full-time Employment
Employment Start Date: Need to Hire ASAP
STARTING COMPENSATION: $60,000-$69,000 ANNUAL, DOE
PPC DIGITAL MARKETING ANALYST
We are a 10 year old Industry Leading SEM and Digital Demand Generation Company that is currently looking for a PPC Digital Marketing Analyst to grow with our team, assist and learn from our Lead, Sr. Digital Marketing Analyst and Sr. Account Managers.
PPC Digital Marketing Analysts will be fully responsible for the following:
Assist the Sr. Analyst’s in maintaining and optimizing client accounts and ad spend across multiple channels including Google Search and Display Ads, YouTube, Bing Ads, Facebook, Instagram, LinkedIn, Twitter, Etc.
Detailed work needed to keep the accounts current and hitting peak performance. Negative matching, new campaign draft development, keyword research, ad copy recommendations and more.
Being the subject matter expert, diving deep into marketing platform data to find performance trends and recommend potential areas of improvement to the team.
Pull reports and KPI’s for each reporting period (weekly, monthly, quarterly).
Work directly with the Account Managers, relaying what they find so the client can remain up to date and make informed decisions. This person will also execute with speed and precision client marketing initiative and make updates to ongoing campaigns.
Partner with other Analysts and Account Managers on large or technical projects.
Attend occasional client meetings, providing technical insights into reporting and strategy recommendations. However, this being a non client facing role, the majority of time will be spent behind the scenes optimizing and managing campaigns.
Stay up to date with industry trends and technical developments that occur.
We are a very technical agency, with a focus on performance, ROAS and optimization. Our clients expect best in class service, highest strategic guidance, and intelligent, experienced and personable team members.
Do you want unlimited freedom and flexibility to work from anywhere. choosing your own schedule that works for you?
Are you looking for a company that understands that you have a life and family, and encourages a work life balance?
THE IDEAL CANDIDATE WOULD HAVE THE FOLLOWING EXPERIENCE
Current or recent 2-3+ years working at a Digital Advertising Agency managing B2B and B2C Lead Gen and E-Commerce accounts on the Paid Search Platforms of Google and Bing.
Managing per client, monthly ad spends in Google upwards of and/or exceeding $80,000 - $200,000
2-3+ years of successful experience in directly managing ad spending and optimizing campaigns on Google Search and Display, Bing/Microsoft, Shopping (Google & Bing), Amazon, and other Ecom marketplaces
Successful and extensive experience building and/or maintaining campaigns using Microsoft Editor and Google Ads Editor
1+ years of experience directly managing/implementing campaigns and monthly ad spends of $2,000+ per client on YouTube, Programmatic, Facebook, and LinkedIn
1+ years of directly building and optimizing campaigns and managing ad spending on Facebook, LinkedIn, and Youtube advertising platforms
Direct analytical management of least 8-10+ medium to large scale accounts at one time; creating, maintaining, and optimizing large scale, multi-channel campaigns on a daily basis.
PREFERRED EXPERIENCE
1 year of experience actively managing campaigns in Kenshoo/Skai
Experience with Unbounce Landing pages and Brightedge SEO
Proficient experience with platforms like: Shopify, BigCommerce, Magento, Klaviyo, Front, etc
REQUIRED TECHNICAL SKILLS
Google Ads Certified
Expert in the Google/Microsoft UI
Implementing and building digital marketing strategies from scratch
Proficient in utilizing both Asana and Slack communication platforms
Proficient to expert level experience in Google Analytics
Daily, hands-on PPC campaign management, using tools such as: Microsoft/Google Ads Editor, Google/Microsoft UI, Excel spreadsheets, and more
Proficient to expert in advertising platforms like Google Ads, Display, Microsoft, Programmatic, YouTube, Facebook and/or LinkedIn.
PREFERRED TECHNICAL SKILLS
Hubspot Certified
Google Analytics Certified (or within 60 days of employment)
REQUIRED ATTRIBUTES
Excellent written and verbal communication skills
Problem solver with strong logical and analytical skills
Ability to troubleshoot tracking challenges to make sure conversions are tracking correctly
Detail oriented with low margin of error. Measure twice cut once mentality.
Bold decision making
Strong desire to learn, ask questions, and always look for a better way
Excellent written and verbal communication skills
Creative with outside of the box thinking
Team player, someone who works with others and can attend and potentially lead client facing strategy discussions
Ability to troubleshoot tracking challenges to make sure conversions are tracking correctly
Detail oriented with low margin for error. Measure twice cut one mentality.
Creative with outside of the box thinking.
JOB DESCRIPTION
Assist Sr. Analysts and Account Managers in Maintaining and optimizing client accounts and ad spend across multiple channels including Google Search and Display Ads, Youtube, Microsoft Ads, Facebook, Instagram, LinkedIn, Twitter, DV 360, Search 360 and Kenshoo (SKAI) Etc.
Evaluate trends and performance issues
Budget recommendations
Google trends review
Call tracking review - when needed
Conversion creation
Data feed management
Is responsible for the detailed work needed to keep the accounts current and hitting peak performance. Negative matching, new campaign development, keyword research, ad copy recommendations and more
Account strategy creation, maintenance, and reporting
A/B Testing & Testing Schedule Recommendations/Implementations
Analytics review
Delegate developer work when necessary
Search console review
Competitive research/analysis
Pull reports and KPI’s for each reporting period (weekly, monthly, quarterly)
Platform opportunities
Review weekly performance trends
Contribute to client meetings, providing technical insights and recommendations
Partner with other Analysts and Account Managers on small to large technical projects
Be able to self manage and delegate to ensure the work is done on time
Stay up to date with industry trends and technical developments that occur
PPC Digital Marketing Analysts at SearchLogic are our subject matter experts on all things Paid Search Marketing, who dive deep into platform data to find performance trends and recommend potential areas of improvement. They report to the Lead, Sr. Digital Marketing Analyst and work directly with the Account Managers, relaying what they find so the client can remain up to date and make informed decisions. When a client has a marketing initiative or update to ongoing campaigns, Sr. Analysts are the ones to delegate among their teams and execute it with speed and precision.
On our team, Analysts are by far the most knowledgeable when it comes to the technical aspects of the marketing platforms we work with.
If you love data and learning, enjoy working hard and going the extra mile, then let’s talk!
SR. DIGITAL MARKETING ANALYST - PPC E-COMMERCE EXPERT
We are a SEM and Digital Demand Generation Company that is currently looking for a DIGITAL MARKETING ANALYST - PPC e-commerce expert to grow with with our team, assist and learn from our Lead, Sr. Digital Marketing Analyst...
The Benefits
SearchLogic supports work-life balance by implementing procedures and providing benefits that help employees effectively balance all their responsibilities. We understand that you have a life outside of work and we are committed to supporting you in any way we can.
This is a US based position for which we offer above average compensation and benefits.
These Include:
100% employer paid medical, dental and vision insurance
401k with 3% matching
Responsible PTO (unlimited PTO as long as it fits within company guidelines)
Work Laptop
Work life balance
Remote position in the US!
Why Choose SearchLogic?
SearchLogic has been in business for 10+ years. We are a strong team of motivated and skilled individuals dedicated to delivering excellent results, and we have a lot of fun doing it!
Our team has produced exceptional results year-over-year for brands like Gaia, Salt & Straw, Rice University, Sahale Snacks, Avalara, KICKS USA, DIGITAL TRENDS, New Relic, Snipes USA, IGLOO Software, Miovision, Beezy, Warner Pacific University,
and SJVC.
We’re looking to continue expanding by building a team who loves the industry and the people they work with.Our focus is on developing leaders and investing heavily into being a place to grow personally and professionally.
If you love data and learning, enjoy working hard and going the extra mile, then let’s talk!
Nothing Matters More Than This: We Increase Revenue
PPC DIGITAL MARKETING ANALYST EXPERT
If you are a
Digital Marketing Professional
Who wants to work for an awesome company and advance even further in their career in the digital marketing world, this is the perfect opportunity for you!
Our Core Values
Innovative: Always Looking For A Better Way
Driven: Hard Work & Self Management
Dedicated: Open to Changing, Even When It’s Hard
Partnered: We Do What’s Right, No Matter What
Our Purpose: To Uncommonly Serve - Our Employees, Our Partners, Our Community
Our Core Values
Innovative: Always Looking For A Better Way
what does this mean for you? Well, you want to work for a company that is always up to date with the latest marketing trends and software.
Driven: Hard Work & Self Management
This means you will be part of a constantly growing and evolving team that invests in the latest technologies and skills needed to scale our business and our clients.
Dedicated: Open to Changing, Even When It’s Hard
It is vital to switch up the routine as the latest technology evolves, which means we are always changing the way we target clients and approach our strategy
Partnered: We Do What’s Right, No Matter What
Small Call to Action Headline
Dedicated: Open to Changing, Even When It’s Hard
It is vital to switch up the routine as the latest technology evolves, which means we are always changing the way we target clients and approach our strategy
Watch The Video To See How
How Searchlogic Is To Work At
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What is your time worth to you?
"I Finished All My Tasks In 2 Hours
Without Even Doing Anything!"
Tom Doolie
Founder Of DooliePro
"I Finished All My Tasks In 2 Hours
Without Even Doing Anything!"
Tom Doolie
Founder Of DooliePro
"I Finished All My Tasks In 2 Hours
Without Even Doing Anything!"
Tom Doolie
Founder Of DooliePro